Integrating traditional and digital, print is not dead!

So having watched a fantastic webinar this week that went into detail about the power of combining both traditional print with digital tools we coincidently then found a few interesting blogs from Ussery Print: http://bit.ly/4hvMsN and Golden Parachute: http://bit.ly/oqpkhh who were all communicating the same ideas. As a print, reprographics and marketing service provider we are always looking for new, changing and innovative ways to combine our well established print services with our creative marketing endeavours.

The webinar focused on understanding the need to co-ordinate all efforts including email marketing, print, web, SMS and QR codes to name a few. Moreover, it is becoming increasingly important to measure our own metrics and analytics in order to prove return on investment as well as offering it as a service. A good marketing provider will analyse and utilise these metrics thoroughly in order to gain the most out of said ROI.

As a result, combining traditional print with digital tools, we can now tailor campaigns to suit our clients and prospects through direct interaction using print with QR codes leading to landing pages, for example, which means we collect data from customers who are genuinely interested. We are moving towards a much more interactive world due to consumers being better informed than ever before! It has never been more important to be reactive to these changes and that is something we at XIC pride ourselves on.