We love Blogging, and here is why you should too!

There aren't enough words to describe how much we love Blogging and writing content that we are passionate about. It is an extremely cleansing and powerful way to convey your knowledge and even better, your opinions, we all have them! Our passion is sparked by articles all the time that are relevant and topical to XIC and it is also a chance for us to praise and raise awareness of other people/companies whose content we love also… interactivity is the aim of the game!

In order to promote our Blog, we try to keep our content fresh by updating it once/twice a week with topics from print to social media, marketing to cakes! Then we link it up to blogs/articles/influencers who have spurred our creativity and @mention them on Twitter and tag them on Facebook…it’s a reciprocal thing folks!

We can almost guarantee that if you haven’t started Blogging yet you will fall head over heels for it when you do, and for those avid Bloggers already out there, you will know exactly what we are talking about J

Since we are waxing lyrical about Blogging, here are some of the benefits and some tips that we personally have found particularly valuable:

· Brand Building: Blogging is an excellent way to build your brand with real communication and knowledge, proving what’s important and great about your brand. We have received cross-Atlantic recognition with some of our content through networking we wouldn’t have been able to do otherwise, nothing like a bit of self-promotion!

· Social Media: An excellent tool for marketing your Blog, enabling you to tag and mention all sorts of relevant influencers and businesses local or global and if you’re really lucky you might even get your Blog re-tweeted or shared as we have managed through specific networking.

· Search Engine Optimisation: This is one of the benefits that we have only become aware of recently, but it is in fact possible for you to blog your way to the top of Google. You can do this by regularly updating your content, keeping your blog fresh, including relevant links and using key words specific to your company.

We also would recommend this here site: http://www.thelinkmedic.com/ for useful tips on Blogging, tools and promotion, you can also follow them @TheLinkMedic on Twitter for up to the minute information!

So whether a Blogging virgin, a new start or a keen bean, please feel free to leave your comments, questions and feedback about Blogging, we would love to hear from you!